Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
So, what is a topical map exactly? It's a method to organize closely related topics or keywords into a coherent structure that makes website content more navigable website for users and caters to search engine algorithms.
The key to a successful topical map is understanding your audience and their common search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Use tools like Google Keyword Planner or SEMRush to identify high-volume, low-competition keywords linked to your business or service.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.